Cookie Policy

Last updated: July 31, 2026

1. About This Cookie Policy

This Cookie Policy explains how Shandong Reachtop Steel Structure Co., Ltd. (“ReachTop,” “we,” “us,” or “our”) uses cookies and similar technologies on the website https://rtophouse.com.

It should be read together with our Privacy Policy, which explains how we collect, use, store, and protect personal information.

By using our website, you can choose whether to allow non-essential cookies through the cookie consent options made available on the website. Necessary cookies may be used without consent where they are required for the website to function or remain secure.

2. What Are Cookies?

Cookies are small text files placed on your computer, mobile phone, tablet, or other device when you visit a website.

Cookies allow a website to remember information about your visit, such as your preferences, consent choices, device information, and how you interact with different pages.

Some cookies are set directly by ReachTop and are known as first-party cookies. Other cookies are set by external service providers and are known as third-party cookies.

We may also use similar technologies, including pixels, tags, scripts, local storage, and advertising identifiers. In this Policy, references to “cookies” also include these similar technologies where appropriate.

3. How We Use Cookies

ReachTop may use cookies to:

  • Keep the website operating correctly

  • Maintain website security

  • Remember cookie and privacy preferences

  • Support inquiry forms and website functions

  • Detect spam, fraud, and abusive activity

  • Understand how visitors find and use the website

  • Identify technical errors and performance problems

  • Measure visits, sessions, and page engagement

  • Understand the performance of Google Ads campaigns

  • Measure whether advertising leads to website inquiries

  • Display or support embedded content

  • Improve the website, content, and customer experience

We do not use cookies to obtain information stored elsewhere on your device.

4. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are required for basic website operation, security, consent management, form submission, traffic management, and fraud prevention.

They may be used to:

  • Remember your cookie choices

  • Protect forms from spam or abuse

  • Maintain website and server security

  • Support page navigation

  • Prevent repeated or invalid requests

  • Ensure that website features operate correctly

Because these cookies are necessary for services requested by the visitor or for website security, they cannot normally be disabled through our cookie consent tool.

You may still block them through your browser, but doing so may cause some parts of the website to stop working correctly.

Analytics Cookies

We use analytics cookies to understand how visitors use the ReachTop website.

These cookies may collect information such as:

  • Pages visited

  • Time spent on the website

  • Approximate visitor location

  • Device and browser type

  • Referring websites or search engines

  • Website navigation patterns

  • Technical errors

  • Whether a visitor is new or returning

This information helps us assess which pages are useful, identify website problems, and improve our content and navigation.

We use Google Analytics 4 for website measurement.

Google Analytics may set cookies including:

_ga

Used to distinguish one website visitor from another. Its default expiration period is up to two years, although browsers or user settings may shorten this period.

ga

Used to maintain session information for a specific Google Analytics property. Its default expiration period is up to two years.

The exact cookie name contains the identifier of the relevant Google Analytics property.

Google Analytics processes information according to Google’s own privacy and data-processing terms:

https://policies.google.com/privacy

https://support.google.com/analytics/answer/11397207

Where consent is legally required, analytics cookies should not be activated until the visitor has accepted them.

Advertising and Conversion Cookies

ReachTop uses Google Ads to advertise products and measure campaign performance.

Advertising and conversion technologies may help us understand:

  • Whether a visitor reached the website through an advertisement

  • Which advertising campaign generated a visit

  • Whether an advertising visit resulted in an inquiry or other action

  • How advertisements and landing pages perform

  • How frequently an advertisement is displayed

  • Whether advertising should be measured or personalised

Cookies beginning with gcl may be used by Google to measure advertising clicks and conversions. These cookies generally remain for up to 90 days.

Depending on the visitor’s location, consent choices, Google settings, and the Google services involved, Google may set additional cookies through domains such as:

  • google.com

  • googleadservices.com

  • google-analytics.com

  • doubleclick.net

These may include cookies used for advertising measurement, fraud prevention, frequency control, preference storage, or advertising personalisation.

Google controls the names, purposes, and retention periods of its third-party cookies and may update them over time.

More information is available at:

https://business.safety.google/adscookies/

https://policies.google.com/technologies/ads

Where applicable law requires consent, ReachTop requests permission before enabling non-essential advertising or conversion cookies.

Rejecting advertising cookies does not necessarily mean that you will stop seeing advertisements. It generally means that advertising will not be measured or personalised using these cookies.

Functional and Embedded-Content Cookies

Some website pages may include or link to content and services provided by third parties, such as:

  • YouTube videos

  • Maps

  • WhatsApp

  • Facebook

  • LinkedIn

  • Pinterest

  • Other social media or communication services

When third-party content is embedded directly into a page, the provider may place cookies or collect technical information when the content loads or when you interact with it.

For example, an embedded YouTube video may use cookies to remember video preferences, maintain a viewing session, measure engagement, prevent fraud, or personalise content according to the visitor’s settings.

Links to WhatsApp, Facebook, LinkedIn, Pinterest, or other external platforms may take you away from the ReachTop website. Those platforms may then use cookies according to their own privacy and cookie policies.

ReachTop does not control cookies set directly by third-party websites.

5. Session and Persistent Cookies

Cookies may remain on your device for different periods.

Session Cookies

Session cookies are temporary and normally expire when you close your browser.

They may be used for security, navigation, form operation, or maintaining a temporary website session.

Persistent Cookies

Persistent cookies remain on your device after the browser is closed until they expire or you delete them.

They may be used to remember consent choices, distinguish returning visitors, measure website use, or support advertising measurement.

The retention period depends on the purpose of the cookie, our settings, the third-party provider, your browser, and applicable law.

6. First-Party and Third-Party Cookies

First-Party Cookies

First-party cookies are set through the rtophouse.com domain. They may support website operation, security, consent preferences, analytics, and campaign measurement.

Third-Party Cookies

Third-party cookies are set by an external service or domain, such as Google or YouTube.

Third-party providers are responsible for their own processing activities and may combine information collected through their services with information obtained elsewhere, subject to their own privacy settings and policies.

7. Cookie Consent

When required by applicable law, ReachTop asks for consent before using non-essential analytics, advertising, conversion, or personalisation cookies.

You should be able to:

  • Accept all optional cookies

  • Reject all optional cookies

  • Select individual cookie categories

  • Change or withdraw your consent later

Withdrawing consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

Your cookie preference may itself be stored in a necessary cookie so that the website can remember your choice.

8. Managing Cookies

You can manage cookies through the cookie consent controls on the ReachTop website, where available.

You can also manage or delete cookies through your browser settings. Most browsers allow you to:

  • View stored cookies

  • Delete existing cookies

  • Block all cookies

  • Block third-party cookies

  • Allow cookies only for selected websites

  • Delete cookies automatically when the browser closes

Browser instructions vary depending on the browser and device you use.

Blocking or deleting cookies may reset your preferences. Some website forms, videos, or interactive functions may also stop working correctly.

9. Google Privacy Controls

You can manage how Google uses information for advertising through Google’s advertising settings:

https://myadcenter.google.com/

You can learn how Google uses information from websites that use Google services at:

https://policies.google.com/technologies/partner-sites

Google also provides a browser add-on that allows users to opt out of Google Analytics measurement:

https://tools.google.com/dlpage/gaoptout

These controls are provided and managed by Google. Their availability may depend on your browser, device, account, and location.

10. Do Not Sell or Share Requests

ReachTop does not sell personal information in exchange for money.

Some privacy laws may define certain advertising or analytics activities as “sharing,” “targeted advertising,” or similar processing.

Where applicable, you may request to opt out of these activities by rejecting advertising cookies through our cookie controls or by contacting us at sales@reachtophouse.com.

11. Changes to This Cookie Policy

We may update this Cookie Policy if our website, cookies, analytics tools, advertising services, embedded content, or legal obligations change.

The latest version will be published on this page. The “Last updated” date at the top of the Policy will show when the most recent revision was made.

Because third-party providers may change their cookies independently, the names and retention periods of individual third-party cookies may also change over time.

12. Contact Us

If you have questions about this Cookie Policy or how ReachTop uses cookies, please contact:

Shandong Reachtop Steel Structure Co., Ltd.

Email: sales@reachtophouse.com
Phone / WhatsApp: +86 13305363514
Website: https://rtophouse.com
Office Address: 9th Floor, Block A, Furunde Building, Weicheng District, Weifang City, Shandong Province, China