Privacy Policy

Last updated: July 31, 2026

1. Introduction

Shandong Reachtop Steel Structure Co., Ltd. operates the ReachTop website at https://rtophouse.com.

This Privacy Policy explains how ReachTop collects, uses, stores, and shares personal information when you visit our website, submit an inquiry, request a quotation, download materials, or otherwise communicate with us.

In this Privacy Policy, “ReachTop,” “we,” “us,” and “our” refer to the operator of this website and the relevant ReachTop company handling your inquiry or project.

By using this website or providing information to us, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect

The information we collect depends on how you interact with our website and services.

Information You Provide Directly

When you submit an inquiry, request a quotation, contact our sales team, or communicate with us, we may collect:

  • Your name

  • Email address

  • Telephone or WhatsApp number

  • Company name

  • Country or region

  • Job title or business role

  • Product interests

  • Estimated order quantity

  • Project location

  • Intended product use

  • Technical requirements

  • Drawings, layouts, images, specifications, or attachments

  • Messages and other information you choose to provide

If you proceed with a quotation, order, or project, we may also collect billing information, shipping information, company registration details, transaction records, contract information, and project-related communications.

Please do not submit sensitive personal information unless it is necessary for a legitimate business purpose and we have requested it.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Language settings

  • Approximate geographic location

  • Referring website or search engine

  • Pages viewed

  • Links or buttons clicked

  • Date and time of visits

  • Time spent on individual pages

  • Website errors and performance data

  • Cookie identifiers and advertising identifiers

This information helps us understand how visitors find and use the website, maintain website security, improve performance, and measure the effectiveness of our marketing.

Information from Third Parties

We may receive information from third parties when you contact us through services such as WhatsApp, Facebook, LinkedIn, YouTube, or other business and social platforms.

We may also receive campaign and website performance information from analytics, advertising, hosting, anti-spam, and security service providers.

Information collected directly by a third-party platform is also subject to that platform’s own privacy policy.

3. How We Use Personal Information

We may use personal information to:

  • Respond to inquiries and messages

  • Understand your product or project requirements

  • Prepare quotations, layouts, and technical proposals

  • Evaluate manufacturing or customization feasibility

  • Communicate about products, orders, production, shipping, and after-sales support

  • Manage customer and supplier relationships

  • Process and administer contracts and transactions

  • Provide requested catalogues, drawings, or technical materials

  • Improve our products, services, website, and customer experience

  • Analyse website traffic and visitor behaviour

  • Measure the performance of advertising and marketing campaigns

  • Detect spam, fraud, misuse, and security threats

  • Maintain internal business and project records

  • Protect our legal rights and business interests

  • Comply with legal, accounting, customs, tax, and regulatory requirements

We will not use personal information for purposes that are materially different from those described in this Policy without an appropriate legal basis or additional notice.

4. Legal Bases for Processing

Where applicable data-protection law requires a legal basis, we may process personal information on one or more of the following grounds:

Pre-Contractual and Contractual Purposes

Processing may be necessary to respond to a quotation request, evaluate a project, prepare an agreement, fulfil an order, or provide requested services.

Legitimate Business Interests

We may process information where reasonably necessary to operate and improve our business, communicate with business customers, maintain website security, prevent fraud, analyse website performance, and protect our legal interests.

We consider the nature of the information and the potential impact on individuals before relying on legitimate interests.

Consent

We may rely on your consent for certain cookies, advertising technologies, marketing communications, or other activities where consent is required.

You may withdraw your consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.

Legal Obligations

We may process and retain information when necessary to comply with applicable laws, court orders, customs requirements, tax obligations, accounting requirements, or lawful government requests.

5. Cookies and Similar Technologies

Cookies are small data files stored on your device when you visit a website. We may also use pixels, tags, scripts, local storage, and similar technologies.

These technologies may be used for the following purposes:

Necessary Cookies

Necessary cookies support website security, form operation, traffic management, consent preferences, and other basic website functions.

The website may not operate correctly without these technologies.

Analytics Cookies

Analytics technologies help us understand how visitors reach and use the website, which pages are most useful, how long visitors remain on a page, and whether technical problems occur.

We use Google Analytics to analyse website traffic and performance. Information processed by Google is subject to Google’s Privacy Policy:

https://policies.google.com/privacy

Advertising Cookies

We may use Google Ads and related advertising technologies to measure campaign performance, understand whether an advertisement resulted in a website visit or inquiry, and improve the relevance of our advertising.

Depending on your location and the configuration of these services, advertising providers may use cookies or similar identifiers to measure or personalise advertising.

Functional and Embedded Content

Some pages may contain videos, maps, social media functions, messaging links, or other content provided by third parties. These services may collect information when the content loads or when you interact with it.

Where applicable law requires consent, we request permission before activating non-essential analytics or advertising technologies.

You can also control or delete cookies through your browser settings. Blocking certain cookies may affect some website functions.

6. Communications and Marketing

If you contact ReachTop about a product or project, we may use the contact details you provide to respond to your request and send relevant follow-up information.

We may occasionally send existing or prospective business customers information about related products, manufacturing capabilities, projects, or services where permitted by law.

You may ask us to stop sending marketing communications at any time by:

  • Using the unsubscribe option included in an email, where available

  • Replying to the message and asking to unsubscribe

  • Contacting sales@reachtophouse.com

Even if you opt out of marketing, we may still send necessary communications relating to an active inquiry, quotation, order, contract, shipment, warranty claim, or legal matter.

7. How We Share Information

We do not sell or rent personal information for money.

We may share personal information with the following parties when reasonably necessary:

ReachTop Personnel

Information may be accessed by authorised employees and team members involved in sales, engineering, production, quality control, logistics, finance, customer service, website management, and project delivery.

Service Providers

We may use service providers for:

  • Website hosting and maintenance

  • Email and communication services

  • Website forms and spam prevention

  • Data storage and backup

  • Analytics and advertising

  • Cybersecurity

  • Customer relationship management

  • Translation and document processing

  • Payment and financial administration

These providers may process personal information only to the extent necessary to perform their services.

Project and Delivery Partners

When necessary for a specific project, we may share relevant information with suppliers, freight forwarders, shipping companies, customs agents, engineers, certification organisations, consultants, installers, or other project partners.

We limit such sharing to information reasonably required for quotation, production, delivery, certification, installation support, or completion of the requested service.

Professional and Legal Advisers

Information may be shared with accountants, auditors, insurers, banks, lawyers, and other professional advisers where necessary.

Legal Authorities

We may disclose information if required by law, court order, legal process, customs authority, tax authority, regulator, or other lawful government request.

We may also disclose information where reasonably necessary to protect ReachTop, our customers, other users, or the public against fraud, security threats, unlawful conduct, or harm.

Business Changes

If ReachTop is involved in a merger, restructuring, acquisition, financing, or transfer of business assets, relevant information may be disclosed as part of that process, subject to appropriate confidentiality protections.

8. Sale, Sharing and Targeted Advertising

ReachTop does not sell personal information in exchange for money.

However, some privacy laws may define certain uses of analytics or advertising technologies as “sharing,” “targeted advertising,” or a similar activity, even when no money is exchanged.

Where these laws apply, you may have the right to opt out of relevant advertising or data-sharing activities. You can exercise available choices through our cookie controls or by contacting us at sales@reachtophouse.com.

We do not knowingly sell or share the personal information of children.

9. International Data Transfers

ReachTop is based in China and works with customers and service providers in multiple countries.

When you contact us, your information may be processed or stored in China and in other countries where our service providers, business partners, or project participants operate.

Data-protection laws in those countries may differ from the laws in your country. Where required, we take reasonable steps to use appropriate contractual, organisational, or technical safeguards for international data transfers.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The retention period may depend on:

  • Whether an inquiry is active

  • Whether a quotation or project proceeds

  • The duration of a customer or supplier relationship

  • Warranty and after-sales requirements

  • The nature of the information

  • Accounting, customs, tax, and legal obligations

  • Potential disputes or legal limitation periods

  • Website security and fraud-prevention needs

When information is no longer reasonably required, we may delete it, anonymise it, or securely restrict further use.

Aggregated or anonymised information that can no longer identify an individual may be retained for statistical, operational, and business-analysis purposes.

11. Data Security

We use reasonable technical and organisational measures intended to protect personal information from unauthorised access, loss, misuse, alteration, or disclosure.

These measures may include access controls, account protection, system updates, secure hosting, backups, anti-spam tools, and limits on who can access business information.

However, no website, email service, messaging platform, or internet transmission can be guaranteed to be completely secure. You should avoid sending highly sensitive or confidential information through ordinary website forms or unsecured communication channels.

12. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Ask whether we process your personal information

  • Request access to personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of certain personal information

  • Restrict certain processing activities

  • Object to processing based on legitimate interests

  • Withdraw consent

  • Request a portable copy of certain information

  • Opt out of direct marketing

  • Opt out of certain targeted advertising, sale, or sharing activities

  • Submit a complaint to an appropriate data-protection authority

These rights may be subject to legal exceptions. For example, we may need to retain information required for an active contract, legal claim, accounting record, customs record, or other legal obligation.

To exercise a privacy right, contact us at sales@reachtophouse.com.

Please include enough information for us to identify the relevant records and understand your request. We may need to verify your identity before responding.

You may also use an authorised representative where permitted by law. We may request evidence that the representative has authority to act on your behalf.

We will not discriminate against you for exercising an applicable privacy right.

13. Automated Decision-Making

ReachTop does not normally use personal information to make decisions that produce legal or similarly significant effects solely through automated processing.

Website analytics, spam filters, and advertising systems may use automated technologies, but they are not used by ReachTop to make final decisions about whether to accept a customer, approve an order, or enter into a contract.

14. Children’s Privacy

This website is intended for business customers, project owners, contractors, distributors, and adults interested in modular building products.

It is not directed to children, and we do not knowingly collect personal information from children.

If you believe that a child has submitted personal information to us, please contact sales@reachtophouse.com so that we can review and, where appropriate, delete it.

15. Third-Party Websites

Our website may contain links to third-party websites, social media pages, messaging platforms, videos, maps, or other external services.

ReachTop does not control the privacy practices of these third parties. We encourage you to review their privacy policies before providing personal information or using their services.

This Privacy Policy applies only to information processed by ReachTop.

16. Changes to This Privacy Policy

We may update this Privacy Policy when our website, technologies, business practices, or legal obligations change.

The latest version will be published on this page, and the “Last updated” date will be revised accordingly.

Material changes may also be communicated through an additional website notice where appropriate.

17. Contact Us

If you have questions about this Privacy Policy or wish to exercise a privacy right, please contact:

Shandong Reachtop Steel Structure Co., Ltd.

Email: sales@reachtophouse.com
Phone / WhatsApp: +86 13305363514
Website: https://rtophouse.com
Office Address: 9th Floor, Block A, Furunde Building, Weicheng District, Weifang City, Shandong Province, China