Michael Zhang
Michael Zhang joined Shandong Reachtop Steel Structure Co., Ltd. in 2017 and was appointed General Manager in 2023. He now oversees the company’s overall operations, including international business, manufacturing coordination, quality management and long-term development.
Born in Shandong, China, in 1990, Michael earned a master’s degree in Transportation Engineering from Dalian University of Technology. After graduation, he joined ReachTop and began working directly with international buyers on container house and modular building projects.
His approachable manner, structured thinking and strong English communication skills helped him build trust across different markets. During his first year with the company, he secured an overseas order valued at more than RMB 5 million.
Since becoming General Manager, Michael has led ReachTop’s transition from a traditional manufacturing and export business toward a more structured and internationally oriented organization. His work has focused on strengthening production consistency, technical coordination, quality control, customer communication and global market development.
His objective is not simply to sell more container houses, but to provide efficient, comfortable and cost-effective spaces for practical use—whether for a large project camp, a temporary office, a commercial facility or a private living space.
As the head of a growing manufacturing company, Michael remains closely involved in selected customer projects and continues to handle part of the company’s international business personally. Working directly with buyers, engineers and production teams helps him maintain a clear understanding of changing market expectations and the practical challenges that arise between design, manufacturing, delivery and local installation.
Although Michael generally keeps a low public profile, he makes an exception for this website. To help more people understand China’s container house industry and ReachTop, he publishes articles here under his own name. Some are written by Michael directly, while others are prepared by ReachTop’s marketing team, but all are reviewed and approved by him before publication.
Articles by Michael Zhang
Yes. Add one. For a 20ft expandable container house, a complete EPS roof and terrace system costs about US$2,000. If your budget allows it, this is one of the most valuable upgrades you can choose. An additional roof physically blocks rainwater before it reaches the original folding roof. It also improves insulation, reduces rain noise,…
Yes, an expandable container house can leak. The most common leakage points are: The folding joints on the roof The connection between the wall panels and the floor Windows The shower area However, these are only the locations where water becomes visible. The real causes usually begin much earlier, during product design and manufacturing. From…
The electrical system is one of the most important parts of an imported prefab house. Voltage, frequency, socket type, cable size, distribution boxes and residual-current protection devices all matter. However, these components are usually not the most difficult part of the project. Suitable electrical components can be purchased in China and in most other manufacturing…
Yes—but the meaning of “ready to live in” needs to be understood correctly. A properly manufactured expandable container house arrives with most of the difficult work already completed inside the factory. Once it reaches the site, you normally need to prepare a level foundation, place the house in position, unfold and secure it, complete the…
Over the past few months, more Australian customers have asked us to add a kitchen island to their expandable houses. ReachTop is not the only factory receiving this request. We have also seen more similar orders being produced by other manufacturers. It is appearing more often in customized 30ft and 40ft expandable house layouts. This…
The steel frames of our early expandable container houses used a gloss black finish. We later upgraded them to matte black. The basic spraying and oven-curing process did not change. What changed was the paint specification and the required control of the final surface appearance. Why Does Matte Black Look Better on an Expandable House?…
